Nabani na ohamba ngeepaseji zebhiya kwivenkile yakhe yotywala uya kuqhelana nale ndawo: imiqolo kunye nemigca yebhiya yezandla yasekhaya, egutyungelwe kwiilogo ezahlukileyo kwaye zihlala zinemibala kunye nobugcisa - konke kubude, 473ml (okanye 16oz.) iinkonkxa.

Itoti ende - ekwabizwa ngokuba yiTallboy, king can or pounder - yaqaliswa ukuyithengisa ngeminyaka yoo-1950.

Kodwa iye yakhula ngokomlinganiselo odumileyo webhiya yobugcisa, udidi oluye lwacheba kakhulu iitoti ezincinci ezingama-355ml kunye neebhotile zeglasi kwiminyaka yakutshanje.

Ngokutsho kwabadidiyeli bebhiya, ukuthandwa kwetoti ende kungaphezulu nje kokutsala umtsalane wokusela okuninzi ngetoti nganye.

Iindleko zomde zinokuthi zichasene ne-short can "ayinanto," ubuncinci ngokwe-aluminiyam eyongezelelweyo efunekayo ukuyivelisa.

Ezona zizathu zingaphezulu malunga nokuthengisa, ulwazi lophawu kunye neendlela zobuchwephesha bebhiya ezibuyela emva ubuncinci iminyaka elishumi. Iitoti ezide zinceda ukwahlula imveliso yobugcisa: umdidiyeli

Ipakethi emine yeetoti ezinde ibe ngumgangatho webhiya yezandla, ngenxa yolindelo olude olulindelekileyo malunga nokuba zingakanani iipakethi zebhiya ezixabisa.

Ikwanceda ukwahlula kwiimpawu ezingezizo ezezandla ezithengisa iitoti ezincinci ngomthamo ophezulu.

"Kukho into, engcono okanye embi, ekhethekileyo malunga neepakethi ezine. Kufana nokuba ubona iipakethe ezine zeetoti ezinde, uyazi ukuba yibhiya yobugcisa. Ukuba ubona ibhokisi yeetoti ezili-12 ezimfutshane, ingqondo yakho ithi kuwe: 'Yibhiya yohlahlo-lwabiwo-mali leyo. Oko kumele kungabizi mali ininzi, ngokuqinisekileyo.' ”

Iitoti ezinde zenza iipesenti ezingama-80 zeentengiso zebhiya e-Ontario, iitoti ezimfutshane, okwangoku, zenza malunga neepesenti ezintlanu kuphela zokuthengisa ibhiya yobugcisa.

Iitoti ezinde zikwadumile phakathi kweentlobo ezininzi zebhiya ezingezizo ezezandla, ezibalelwa kuma-60 epesenti yokuthengisa kolu didi.

Ukuba nendawana enkulu kunokuthetha ukuba nomhlaba othe chatha ngakumbi ukugubungela ngobugcisa obahlukileyo kunye neelogo ezenza umbono okhawulezileyo kwaye uxelele abathengi kanye into abayifumanayo.

Iitoti ezinde, ezithengisa kakuhle kakhulu kwiivenkile eziluncedo zikwavumela abantu ukuba babe nebhiya enye kwaye bazive banelisekile.
Izinto ezininzi ziye zangena kwisigqibo, zibandakanya ukuba iitoti ze-aluminiyam zithetha iindleko zothutho ezikhaphukhaphu ngokuchasene neebhotile zeglasi kunye neebhotile ezaphukileyo zinokuba yingozi ngakumbi kunetoti etyumkileyo.

Ukuhamba ngeetoti ezinde nako kwanceda ukwenza ingxelo enkulu malunga ne-brand yabo.

"Besisoloko sifuna ukukwazi ukunika abathengi bethu ibhiya ekumgangatho wehlabathi ngexabiso elifanelekileyo nelifanelekileyo, kwaye siyiveze kwikhola eluhlaza okwesibhakabhaka, isikhongozeli esilula, esiyiponti."

Ukusuka kumde ukuya kumncinci
Nangona i-tall-can approach iye yanceda i-craft beer ikhule ekuthandeni, inokuba ikude kude nomthengi webhiya yakudala: umntu okhangela ibhokisi enkulu yeetoti ezincinci ezilula ukusela - ngokuziphendulela - kwii-multiples.

Abanye abenzi botywala baqalisa ukukhulula utywala babo ngamafutshane, iitoti ezingama-355ml ngeenzame zokufikelela kwabo bathengi.