Ngequbuliso, isiselo sakho sinde.

Iimpawu zesiselo zixhomekeke kwimilo yokupakisha kunye noyilo ukuzoba kubathengi. Ngoku bathembela ekubulaweni okutsha kweetoti zealuminiyam ezibhityileyo ukwazisa abathengi ukuba iziselo zabo ezitsha ezingaqhelekanga zisempilweni kunebhiya kunye neesoda kwiitoti ezimfutshane, ezingqukuva zakudala.

I-Topo Chico, i-Simply kunye ne-SunnyD isandula ukuphehlelela i-alcohol seltzers kunye ne-cocktails kwiitoti ezinde, ezibhityileyo, ngelixa uSuku lokuQala, i-Celsius kunye ne-Starbucks ziye zaqalisa amanzi ahlwahlwazayo kunye neziselo zamandla kwiitoti ezintsha ezibhityileyo. I-Coke eneKofu yasungulwa ngoguqulelo oluncinci kunyaka ophelileyo, nayo.

Ngokungathi ichaza umntu, iBhola, omnye wabavelisi abakhulu beetoti ze-aluminiyam, igxininisa "umzimba omfutshane, obhityileyo" we-12 oz. iitoti ezibhityileyo xa kuthelekiswa ne-classic yayo (naye 12 oz.) uguqulelo lwe-stouter.

Abavelisi beziselo bajonge ukwahlula iimveliso zabo kwiishelufu ezixineneyo kwaye bonge imali ekuthumeleni nasekupakisheni ngeetoti ezibhityileyo, batsho abahlalutyi kunye nabenzi beziselo.

Abathengi babona iinkonkxa ezibhityileyo njengeziphucukileyo, nto leyo ebenza bazive bephucukile.

Iitoti zeAluminiyam
Iziselo ezithambileyo zavela kwiitoti kwangoko ngo-1938, kodwa isiselo sokuqala se-aluminiyam sisetyenziselwa ukutya i-cola ebizwa ngokuba yi "Slenderella" ngo-1963, ngokutsho kweCan Manufacturers Institute, umbutho wezorhwebo. Ngowe-1967, uPepsi noCoke balandela.

Ngokwemveli, iinkampani zesiselo zikhethe i-12 oz. imodeli ye-squat ukuvumela indawo engaphezulu yokubhengeza imixholo yesiselo sabo emzimbeni wetoti eneenkcukacha ezinemibala kunye neelogo.

Iinkampani ziye zanikwa ithuba lokutshintshela kwiimodeli zetoti ezibhityileyo. Kwi-2011, u-Pepsi wakhulula inguqulelo "ephakamileyo, i-sassier" yetoti yayo yendabuko. Itoti, eboniswe kwiVeki yefashoni yaseNew York, inomgca wethegi: “I-New Skinny.” Yagxekwa ngokubanzi njengekhubekisayo kwaye iNational Eating Disorders Association yathi amagqabantshintshi ale nkampani omabini “ayengacingelwanga kwaye akanaluxanduva.”

Kutheni ke ukubabuyisela ngoku? Ngokuyinxenye ngenxa yokuba iinkonkxa ezibhityileyo zibonwa njengeprimiyamu kunye nentsha. Inani elandayo leziselo libonelela abathengi abaqhutywa yimpilo, kwaye iitoti ezibhityileyo zibonisa ezi mpawu.

Iinkampani zikopa impumelelo yezinye iintlobo zeetoti ezincinci. I-Red Bull yayiyenye yeebrendi zokuqala ekwaziseni iinkonkxa ezibhityileyo, kwaye iWhite Claw yabona impumelelo nge-seltzer yayo eqinileyo kwiitoti ezimhlophe ezibhityileyo.

Iitoti ze-aluminium, kungakhathaliseki ukuba zingakanani, zingcono ngokusingqongileyo kuneeplastiki, utshilo uJudith Enck, owayengumlawuli wengingqi ye-Arhente yoKhuseleko lweNdalo kunye nomongameli wangoku we-Beyond Plastics. Zingenziwa ngemathiriyeli esetyenzisiweyo kwaye zinokuphinda zisetyenziswe lula. Ukuba zilahliwe, azibeki mngcipheko ofanayo neeplastiki, utshilo.

Kukwakho inkuthazo yeshishini kuyilo olubhityileyo.

Iimveliso zinokucudisa ngaphezulu kwe-12 oz. iinkonkxa ezibhityileyo kwiishelufa zevenkile, iipalethi zogcino kunye neelori kuneetoti ezibanzi, utshilo uDave Fedewa, iqabane laseMcKinsey elibonisana neenkampani ezithengisa izinto ezipakishwe ngabathengi. Oko kuthetha ukuthengisa okuphezulu kunye nokugcinwa kweendleko.

Kodwa eyona nto iphambili, utshilo uFedewa, kukuba iinkonkxa ezibhityileyo zitsala amehlo: “Kuyahlekisa ukuba kungakanani ukukhula okunokuqhuba kwiivenkile.”