Sesiphi isiselo esinokukhethwa ngabantu baseYurophu?

Enye yeendlela ezininzi zokukhetha ezikhethwe ziimpawu zesiselo ibe kukwahluka kweesayizi zetoti ezizisebenzisayo ukuze zibe nomtsalane kumaqela ahlukeneyo ekujoliswe kuwo. Ezinye iisayizi zobukhulu zinamandla kunabanye kumazwe athile. Ezinye zisekwe njengeefomati eziqhelekileyo okanye eziqaphelekayo ngoko nangoko kwiimveliso ezithile zesiselo. Kodwa zeziphi iitoti ezikhethwa ngabantu kumazwe ahlukeneyo aseYurophu? Makhe sifumanise.

Icandelo leziselo ezithambileyo lilawulwa ngumgangatho we-330ml wesiqhelo ubungakanani amashumi eminyaka. Kodwa ngoku, ubungakanani bokuhanjiswa kweziselo ezithambileyo buyohluka kwilizwe ngalinye nakumaqela ahlukeneyo ekujoliswe kuwo.

Iitoti ezingama-330ml zenza indawo yabancinci

Nangona iitoti ezisemgangathweni ezingama-330ml zisahamba ngamandla kulo lonke elaseYurophu, iitoti ezibhityileyo eziyi-150ml, 200ml kunye ne-250ml zikhula ngokubaluleka kwiindidi zeziselo. Ezi sayizi zinomtsalane ngakumbi kwiqela ekujoliswe kulo njengoko zibonwa njengepakethi yale mihla kunye nentsha. Ngapha koko, ukusukela ngoo-1990 i-250ml inobungakanani buthe chu buxhaphake kakhulu njengefomathi yeziselo ezibandayo. Oku kubangelwa ikakhulu kwiziselo zamandla eziye zidume ngakumbi. I-Red Bull yaqala ngetoti engama-250ml edumileyo ngoku kulo lonke elaseYurophu. ETurkey, zombini i-Coca-Cola kunye ne-Pepsi zinkonkxa iziselo zazo nakwiisayizi ezincinci zokuphakela (200ml iinkonkxa). Ezi toti zincinci zibonakalise ukuba zithandwa kakhulu kwaye kubonakala ngathi le ndlela iya kuqhubeka kuphela.

E-Russia, abathengi babonise ukuthanda okukhulayo kwiisayizi ezincinci. Icandelo leziselo ezihlwahlwazayo apho liye lanyuswa ngokuyinxenye kulandela ukwazisa kukaCoca Cola inkonkxa engama-250ml.

Iitoti ezinqabileyo: ezintle kwaye zihlanjululwe

IPepsiCobrand (Mountain Dew, 7Up, ...) bakhethe ukutshintsha ukusuka kwi-330ml eqhelekileyo inkonkxa ukuya kwi-330ml esleek-style can kwinani leemarike eziphambili zaseYurophu. Ezi toti zinesitayile zilula ukuhamba nawe kwaye kwangaxeshanye zibonwa njengobuhle kwaye zisulungekile.

Iitoti ze-Pepsi 330ml ezibhityileyo, ezasungulwa ngo-2015 e-Italy, ngoku zifumaneka kulo lonke elaseYurophu.

Ilungele ukusetyenziswa ekuhambeni

Umkhwa obanzi waseYurophu usiya kwiisayizi ezincinci zetoti, njengoko isayizi encinci yokukhonza inakhoiinzuzo kumthengi. Inokuthi inikezelwe kwixabiso eliphantsi kwaye ibonise ukuba iyona nto ikhethekileyo yokukhetha ukuhamba, okukhangayo ngokukodwa kwiqela elijoliswe kuyo. Ukuvela kweefomathi zetoti ayisiyonto yeziselo ezithambileyo, kuyenzeka nakwintengiso yebhiya. E-Turkey, endaweni yeetoti zebhiya eziqhelekileyo ze-330ml, iinguqulelo ezintsha ze-330ml ze-sleek zithandwa kwaye ziyaxabiswa. Ibonisa ukuba ngokuguqula i-can fomati imvakalelo eyahlukileyo okanye umfanekiso unokubonakaliswa kubathengi, nokuba umthamo wokuzalisa uhlala ufana.

Abantu baseYurophu abasebancinci nabanenkathalo ngempilo babonisa ukuzithanda iitoti ezincinci

Esinye isizathu esikhulu sokubonelela ngesiselo kwitoti encinci yindlela yaseYurophu ebanzi eya kwindlela yokuphila enempilo. Abathengi kule mihla bayayikhathalela impilo. Iinkampani ezininzi (umzekelo i-Coca-Cola) ziye zazisa 'iitoti ezincinci' ezinomthamo ophantsi wokuzalisa kwaye ngoko ke iikhalori ezisezantsi.

Coca-Cola Mini 150ml iinkonkxa.

Abathengi bahlala beyiqonda ngakumbi imiphumo yenkunkuma emhlabeni. Iiphakheji ezincinci zivumela abathengi ukuba bakhethe ubungakanani obufanele unxano lwabo; okuthetha ukuchithwa kwesiselo esincinci . Ngaphezu koko, isinyithi esisetyenziselwa ukwenza isiseloiinkonkxa ziyi-100% ezinokuphinda zisetyenziswe. Le ntsimbi ingasetyenziswa ngokuphindaphindiweyo,ngaphandle kokuphulukana nomgangathokwaye inokubuya kwakhona njengoko inkonkxa yesiselo esitsha imalunga neentsuku ezingama-60!

Iitoti ezinkulu ze-cider, ibhiya kunye neziselo zamandla

EYurophu, umgangatho wesibini odumileyo unobukhulu obungama-500ml. Lo bungakanani buthandwa kakhulu kwiiphakheji zebhiya kunye ne-cider. Ubungakanani bepayinti yi-568ml kwaye oku kwenza i-568ml ibe yisayizi edumileyo yebhiya e-UK nase-Ireland. Iitoti ezinkulu (500ml okanye 568ml) zivumela ukuvezwa okuphezulu kweempawu kwaye zixabisa kakhulu ngokugqithisileyo ekuzalisweni nasekuhanjisweni. E-UK, i-440ml inokuba yinto edumileyo kuzo zombini ibhiya kunye ne-cider eyandayo.

Kwamanye amazwe afana neJamani, iTurkey kunye neRussia, unokufumana iitoti eziqulathe ukuya kwi-1 ilitha yebhiya.Carlsberguphehlelele itoti entsha ye-1 litre ezimbini zohlobo lwayoTuborgeJamani ukutsala abathengi abangenamdla. Incede i-brand ukuba - ngokoqobo - inqaba ngaphezu kwezinye iibrendi.

Ngo-2011, iCarlsberg yasungula itoti yelitha yohlobo lwayo lwebhiya iTuborg eJamani, emva kokubona iziphumo ezilungileyo eRashiya.

Abasela amandla ngakumbi

Udidi lweziselo zamandla - phantse lupakishwe kuphela kwiitoti - luyaqhubeka nokubona ukukhula kulo lonke elaseYurophu. Kuqikelelwa ukuba olu didi luya kukhula kwi-Compound Annual Growth Rate (CAGR) ye-3.8% phakathi kwe-2018 kunye ne-2023 (umthombo:https://www.mordorintelligence.com/industry-reports/europe-energy-drink-market). Abathengi beziselo ezinxaniweyo zamandla babonakala bekhetha iitoti ezinkulu, yiyo loo nto uya kufumanisa ukuba abavelisi abaninzi bongeze iifomathi ezinkulu, ezinje ngeetoti ezingama-500ml, kunikezelo lwabo.Amandla eMonsterngumzekelo omhle. Umdlali ophambili kwimarike,IRED bull, yazisa ngempumelelo i-355ml-style sleek-style can kuluhlu lwayo - kwaye baye bahamba ngakumbi kunye neefomathi ze-473ml kunye ne-591ml.

Kwasekuqaleni, iMonster Energy iye yamkela inkonkxa engama-500ml ukuze igqame ezishelufini.

Iintlobo-ntlobo sisinongo sobomi

Ezinye iisayizi ezahlukeneyo zeetoti zifumaneka eYurophu, ukusuka kwi-150ml ukuya kwi-1 ilitha kuphela. Ngelixa ifomathi ye-can iphenjelelwa ngokuyinxenye lilizwe lokuthengisa, idla ngokuba yimikhwa kunye nokwahluka kunye nokwahluka kwamaqela ekujoliswe kuwo adlala indima ebalulekileyo ekugqibeni ukuba ngowuphi ubungakanani obusasazwa kwisiselo ngasinye okanye uphawu. Abathengi baseYurophu ngoku baneendlela ezininzi zokukhetha xa kufikwa kwisayizi kwaye baqhubeke nokuxabisa ukuphatheka, ukukhuselwa, izibonelelo zokusingqongileyo kunye nokulula kweetoti zesiselo. Kuyinyani ukuthi kukho inkonkxa ngalo lonke ixesha!

I-Metal Packaging yaseYurophu inika umzi-mveliso wokupakisha wentsimbi waseYurophu ilizwi elimanyeneyo, ngokuhlanganisa abavelisi, ababoneleli kunye nemibutho yelizwe. Sibeka phambili kwaye sixhasa iimpawu ezintle kunye nomfanekiso wokupakishwa kwesinyithi ngokumaketha ngokubambisana, amanyathelo okusingqongileyo kunye nobugcisa.