Kanye njengebhiya, iitoti zokubamba kwaye uhambe ngabadidiyeli bekofu abakhethekileyo bafumana abalandeli abathembekileyo
Ikofu ekhethekileyo eIndiya yafumana ukomelela okukhulu ngexesha lo bhubhani ngokuthengiswa kwezixhobo kunyuka, iiroyitha zizama iindlela ezintsha zokubilisa kunye nokwazisa ngolwazi malunga nekofu. Kwiinzame zayo zamva nje zokutsala abathengi abatsha, abadidiyeli bekofu abakhethekileyo banesixhobo esitsha abasikhethayo - iitoti ezibandayo.
Ikofu ebandayo yohlobo lwekofu lukhetho olukhethwayo lwemillennials efuna ukuphumelela kwiikofu ezibandayo ezineswekile ukuya kwikofu ekhethekileyo. Kuthatha naphina phakathi kweeyure ezili-12 ukuya kwezingama-24 ukulungiselela, apho amabala ekofu athi ngcu emanzini ngaphandle kokufudunyezwa nakweliphi na inqanaba. Ngenxa yoku, inobukrakra obuncinci kwaye umzimba wekofu uvumela incasa yayo ukuba ikhanye.
Nokuba yi-conglomerate efana ne-Starbucks, okanye ii-roasters zekofu ezikhethekileyo ezisebenza ngeendawo ezahlukeneyo, kukho ukonyuka okuphawulweyo kotywala obubandayo. Ngelixa ukuyithengisa kwiibhotile zeglasi ibiyeyona nto ikhethwayo, ukupakisha kwiitoti ze-aluminiyam yindlela eqala ukunduluka.

Yonke le nto yaqala ngeBlue Tokai ngo-Okthobha ka-2021, xa eyona nkampani inkulu yekofu yaseIndiya yasungula hayi enye okanye ezimbini kodwa ezintandathu ezahlukeneyo zohlobo olubandayo, olubonakala ngathi lushukumisa intengiso ngemveliso entsha. Ezi ziquka ukukhanya kweClassic, i-Classic Bold, i-Cherry Coffee, i-Tender Coconut, i-Passion Fruit kunye ne-Origin enye evela kwi-Ratnagiri Estate. “Imakethi yehlabathi esele ilungele ukusela (RTD) iye yanda. Kusinike ukuzithemba ukuphonononga olu luhlu xa sifumanisa ukuba akukho nto ifanayo ekhoyo kwimarike yaseIndiya, utshilo uMat Chitharanjan, uMseki kunye ne-CEO yeBlue Tokai.
Namhlanje, isiqingatha seshumi elinesibini iinkampani zekofu ezikhethekileyo ziye zatsibela kwingxabano; ukusuka kwiDope Coffee Roasters kunye nePolaris Cold Brew yabo, iTulum Coffee kunye neWoke's Nitro Cold Brew Coffee, phakathi kwezinye.

Iglasi vs iinkonkxa
Ikofu esele ilungele ukusela ibisoloko ikhona kangangexesha elithile kwaye uninzi lwabashicileli abakhethekileyo bakhetha iibhotile zeglasi. Basebenza kakuhle kodwa beza neqela lemiba, eyona nto iphambili kubo kukuqhekeka. “Iinkonkxa zisombulula iingxaki ezimbalwa eziza nazo iibhotile zeglasi. Kukho ukuqhekeka ngexesha lokuhamba okungenzekiyo ngeetoti. Iglasi iba nzima ngenxa yolungiselelo ngelixa iitoti, ukuhanjiswa kwe-pan-India kuba lula kakhulu, ”u-Ashish Bhatia, umseki wesiselo se-RTD brand uMalaki uthi.

UMalaki waqalisa iCoffee Tonic kwitoti ngo-Okthobha. Echaza ingqiqo, uBhatia uthi ikofu inovakalelo njengemveliso ekrwada kwaye ubutsha bayo kunye necarbonation ihlala ingcono kwitoti xa kuthelekiswa nebhotile yeglasi. “Sine-inki ye-thermodynamic epeyintwe kwinkonkxa etshintsha umbala ukusuka kumhlophe ukuya kupinki kwiqondo elisixhenxe ngokukaCelsius ukubonisa elona qondo lobushushu lifanelekileyo ukonwabela esi siselo. Yinto epholileyo kwaye esebenzayo eyenza inkonkxa ibe nomtsalane ngakumbi, ”uyongeza.
Ngaphandle kokwaphuka, iitoti zandisa ubomi beshelufu yekofu ebandayo ukusuka kwiiveki ezimbalwa ukuya kwiinyanga ezimbalwa. Ngaphezu koko, banika iibhrendi umda ngaphezu kwabo bakhuphisana nabo. Kwiposti ebhengeza iinkonkxa zabo ezibandayo ngoDisemba, iTulum Coffee ithetha ngokuzaliswa kweemarike ngeglasi kunye neebhotile zeplastiki njengento enokwenza ikofu ebandayo. Ithi, "Sifuna ukwenza izinto ngendlela elungileyo kodwa kwangaxeshanye sahluke."
URahul Reddy, umseki we-Subko Specialty Coffee Roasters esekwe eMumbai uyavuma ukuba ukuphola yeyona nto iqhubayo. “Ngaphezu kweengenelo zayo ezicacileyo, besifuna ukwakha isiselo sobuhle nesifanelekileyo umntu anokuthi abe nebhongo ngokusiphatha asisele. Iitoti zibonelela ngeso simo sengqondo esongezelelweyo xa kuthelekiswa neebhotile, ”uyongezelela.
Ukuseta iinkonkxa
Ukusebenzisa iinkonkxa kuseyinkqubo engavumelekanga kuninzi lwabashicileli abakhethekileyo. Kukho iindlela ezimbini zokwenza ngoku, nokuba kukwenza isivumelwano okanye ukuhamba ngendlela ye-DIY.

Imiceli mngeni yokwenziwa kwekhontrakthi inento yokwenza ikakhulu nee-MOQs (ubuncinci be-odolo yobuninzi). Njengoko uVardhman Jain, umseki-mseki weBonomi esekwe e-Bangalore ethengisa kuphela ikofu ebandayo echaza, "Ukuqalisa ukunkonkxa utywala obubandayo, umntu uya kufuna ubuncinci i-lakh MOQs ukuba ithengwe ngexesha elinye, ibe yinkcitho enkulu yangaphambili. Iibhotile zeglasi, okwangoku, zinokwenziwa nge-MOQ yeebhotile ze-10,000 kuphela. Yiyo loo nto nangona siceba ukuthengisa iinkonkxa zethu ezibandayo, ayisiyonto iphambili kuthi okwangoku. ”

UJain, eneneni, ebethetha ne-microbrewery ethengisa iitoti zebhiya ukuze zisebenzise indawo yazo ukwenza iitoti ezibandayo zeBonomi. Yinkqubo eyalandelwa ngu-Subko ngokunjalo ngokuthatha uncedo kwi-Bombay Duck Brewing ukuseka indawo yabo yokunkonkxa ibhetshi encinci. Nangona kunjalo, icala elisezantsi lale nkqubo lixesha elikhulu elithathayo ukuzisa imveliso kwintengiso. “Siqale ukucinga malunga nokunkonkxa iibhiya ezibandayo kunyaka ophelileyo kwaye besikwimarike kangangeenyanga ezintathu,” utshilo uReddy.
I-advanteji ye-DIY kukuba i-Subko mhlawumbi ineyona nto ikhangeleka yahluke kakhulu kwimarike inde kwaye ibhityile imile inobukhulu obungama-330ml, ngelixa abavelisi bekhontrakthi bonke bevelisa.