Iindleko zokwenza ibhiya ziyenyuka.Ixabiso lokuyithenga liyenyuka.

Ukuza kuthi ga ngoku, abavelisi botywala bazithathe kakhulu iindleko zebhaloni kwizithako zabo, ezibandakanya ibhali, iinkonkxa zealuminiyam, ibhodi yephepha kunye nelori.

Kodwa njengoko iindleko eziphakamileyo ziqhubeka ixesha elide kunokuba abaninzi bebenethemba, abadidiyeli botywala banyanzeleka ukuba benze isigqibo esingenakuphepheka: ukunyusa amaxabiso ebhiya yabo.

“Kukho into ekufuneka inikeziwe,” utshilo uBart Watson, ingcali yezoqoqosho kumbutho wesizwe weBrewers.

Njengoko iibhari zivaliwe kwaye abathengi bathatha ezinye iziselo ekhaya ngexesha lo bhubhani, ukuthengiswa kweevenkile zotywala kukhule ngeepesenti ezingama-25 ukusuka ngo-2019 ukuya ku-2021, ngokwedatha yomdibaniso.Iibreweries, iidistilleries kunye nee wineries zaqala ukuvelisa iimveliso ezithe kratya zokuthengisa ukuze kuhlangatyezwane nemfuno yokusela ekhaya.

Nantsi ingxaki: Bezingekho iitoti ze-aluminiyam zaneleyo kunye neebhotile zeglasi zokupakisha lo mthamo wongeziweyo wesiselo, ngoko ke amaxabiso okupakisha enyuka.Ababoneleli beAluminiyam banokuqalisa ukuthanda abathengi babo abakhulu, abanokukwazi ukubeka iiodolo ezinkulu, ezibiza kakhulu.

“Ibiluxinzelelo kwishishini lethu ukuba neshishini lethu elininzi kwiitoti, kwaye oko kukhokelele kwimiba emininzi kunxibelelwano lokubonelela,” utshilo uTom Whisenand, umphathi oyintloko we-Really Brewing eMinneapolis.“Kutshanje siye sanyusa amaxabiso ukunceda ukumelana noku, kodwa ukonyuka akwanelanga ukuhlawula ukonyuka kweendleko esikubonayo.”

Amaxabiso kwizinto ezininzi ezibalulekileyo zokwenza kunye nokuthengisa ibhiya anyukile kule minyaka mibini idlulileyo njengoko isixokelelwano sobonelelo lwehlabathi sizabalaza ukuzikhulula kubhubhane wokuthenga kade.Abenzi botywala abaninzi bacaphula iindleko zokukhwela iilori kunye nabasebenzi - kunye nexesha elongeziweyo elithathayo ukufumana iimpahla kunye nezithako - njengoko zinyuka kakhulu.

Nkqu nabona bavelisi bebhiya abakhulu ehlabathini badlulisela iindleko zabo eziphezulu kubathengi.AB InBev (Budweiser), Molson Coors, kunye neConstellation Brands (Corona) baxelele abatyali-mali ukuba bebewanyusa amaxabiso kwaye bazakuqhuba besenza njalo.

U-Heineken uxelele abatyali-mali kule nyanga ukuba ukunyuka kwexabiso kufuneka kulityhale liphezulu ngokwaneleyo ukuze abathengi bathenge ngaphantsi kwebhiya yayo.

“Njengokuba siqhubeleka nokuthatha oku kunyuka kwamaxabiso kuqinisekileyo … umbuzo omkhulu ngowokuba ingaba ingeniso enokulahlwa iza kuchaphazeleka kusini na kangangokuba iya kuthomalalisa inkcitho yabathengi iyonke kunye nenkcitho yebhiya ngokunjalo,” utshilo umphathi oyintloko wakwaHeineken uDolf Van Den Brink.

Ukunyuka kwexabiso kwibhiya, iwayini kunye notywala sele kuqalile nje, utshilo uScott Scanlon, ingcali yesiselo kunye nomongameli we-Chicago-based based research firm IRI.

“Siza kubona uninzi lwabavelisi bethatha amaxabiso (ukwenyuka),” utshilo uScanlon."Oko kuya kunyuka, mhlawumbi kuphezulu kunokuba kunjalo."

Ukuza kuthi ga ngoku, uthe, abathengi bayithathe kancinci.Kanye njengokuba amatyala aphezulu egrosari elungiswa ngokutya kancinci, ithebhu enkulu kwiivenkile zotywala ithathwa kukunqongophala kweendleko zokuhamba kunye nezolonwabo.

Nanjengoko ezinye zezo ndleko zibuya kunye namanye amatyala akhula, iScanlon ilindele ukuba ukuthengiswa kotywala kube komelela.

“Kukuyekelela okufikelelekayo,” watsho."Le yimveliso abantu abangayi kufuna ukuyiyeka."

Ukunqongophala kwe-aluminiyam kunye nesityalo serhasi esithwaxwa yimbalela - xa i-US irekhoda esinye sesivuno sayo esisezantsi serhasi kwisithuba esingaphezu kwekhulu leminyaka - inike abenzi botywala ezona zinto zinkulu zokucudisa.Kodwa zonke iindidi zotywala zijongene noxinzelelo lweendleko.

“Andiqondi ukuba uya kuthetha naye nabani na osele enxilile ongaphoxwanga yiglasi,” utshilo uAndy England, umphathi oyintloko wesona sikhululo sikhulu saseMinnesota, iPhillips."Kwaye kuhlala kukho isithako esingafunekiyo, xa yonke enye into ifunyenwe, esigcina singakhuli ngakumbi."

Ukuthembela okuxhaphakileyo kwimveliso “ngexesha nje” kuye kwawa phantsi kobunzima bemfuno enkulu yabathengi ebangelwe kukunyuka kwenkcitho yabathengi kulandela ukuvalwa kobhubhane kunye nokuyeka emsebenzini ngo-2020. Le nkqubo yangexesha yayiyilelwe ukugcina iindleko ziphantsi. kuye wonke umntu ngokuba nezithako kunye nezinto zokupakisha eziziswe kuphela njengoko bezifuneka.

“I-COVID isandula ukutshabalalisa iimodeli ezakhiwe ngabantu,” yatsho iNgilani."Abavelisi bathi kufuneka ndi-odole ngaphezulu kwayo yonke into kuba ndinexhala lokunqongophala, kwaye ngequbuliso ababoneleli abanako ukubonelela ngokwaneleyo."

Ukuwa kokugqibela, i-Brewers Association yabhalela i-Federal Trade Commission malunga ne-aluminium inokunqongophala, okulindeleke ukuba ihlale kude kube yi-2024 xa amandla okuvelisa amatsha angabamba ekugqibeleni.

"Abenzi botywala bezandla baye kwaye baya kuqhubeka befumana kunzima ukukhuphisana nabaphisi abakhulu abangajonganga ukunqongophala okufanayo kunye nokunyuka kwamaxabiso kwiitoti ze-aluminium," uBob Pease, umongameli wombutho, wabhala."Apho imveliso ingafumanekiyo, impembelelo inokuhlala ixesha elide emva kokuba unikezelo lufumaneka kwakhona," njengoko abathengisi kunye neendawo zokutyela zigcwalisa iishelufu kunye neepompo ngezinye iimveliso.

Abenzi botywala abaninzi, ngakumbi abo bangenazo iikontraka zexesha elide ezibonelela ngenqanaba lokuzinza kweendleko, kulindeleke ukuba balandele ukhokelo lwabavelisi abakhulu ekunyuseni amaxabiso—ukuba abakakwenzi oko.

Enye indlela inokuba kukucutha imida yengeniso, abanokuthi abaninzi abashicileli bemveliso yezandla baphendule bathi: Yeyiphi inzuzo?

“Akukho mda wokwenza inzuzo ngenene esinokuthetha ngawo,” utshilo uDave Hoops, umnini weHoops Brewing eDuluth."Ndicinga ukuba imalunga nokuhlala udada, ukugcina inqanaba, ukulwa nezinto ezisisigidi ... kunye nokugcina ibhiya ifanelekile."

Ukwamkela amaxabiso aphezulu

IPsychology yokunyuka kwamaxabiso inokunceda ukunciphisa intlungu yokunyuka kwamaxabiso, utshilo uScanlon.Amaxabiso aphezulu eepayinti kwiindawo zokutyela kunye nokunyuka ngokukhawuleza kwexabiso lezinye izinto ezityiwayo kunokwenza ukuba idola eyongezelelweyo okanye ezimbini ngepakethi emithandathu okanye ibhotile yevodka ingothuki.

“Abathengi basenokucinga ukuba, ‘Ixabiso lale mveliso ndiyithanda ngokwenene alinyuki kangako,’ ” watsho.

I-Brewers Association ilungiselela omnye unyaka weendleko eziphakamileyo kwibhali, iitoti ze-aluminium kunye nempahla.

Okwangoku, i-Whisenand kwi-Indeed Brewing yathi kukho indawo eninzi kuphela yokulawula ezinye iindleko, ezikhokelela ekunyuseni kwamaxabiso kutshanje.

"Kufuneka sandise iindleko zethu ukuze sikhuphisane ukuze sibe ngumqeshi osemgangathweni kwaye sibe nebhiya esemgangathweni," watsho, kodwa kwangaxeshanye: "Abavelisi bakholelwa kakhulu ukuba ibhiya kufuneka, ngandlela ithile, ifikeleleke - yenye yezona zinto zifikelelekayo. ubunewunewu emhlabeni.”