Sithatha "umthengi-friendly, umgangatho-orientation, integrative, ezintsha" njengeenjongo. "Inyaniso kunye nokunyaniseka" lulawulo lwethu olulungele iiNkonkxa zeSiselo,Ibhiya yeWeizen, Xabiso Empty Can, Iitoti zesiselo zeAluminiyam,Lata. Samkela ngokunyanisekileyo abathengi abasuka kubo bobabini abakwikhaya lakho naphesheya kweelwandle ukuba beze kutshintshiselana ngeshishini lethu nathi. Imveliso iya kubonelela kwihlabathi liphela, njengeYurophu, iMelika, iOstreliya, iJamani, iArmenia, iBrazil, iIrish.Ngomoya wokungena "wobuchule obuphezulu, ubulula, obusebenzisekayo kunye nokusungula", kwaye ngokuhambelana nesikhokelo sokukhonza "umgangatho olungileyo kodwa ixabiso elingcono," kunye "netyala lehlabathi", sizama ukusebenzisana neenkampani zamashishini eemoto kwihlabathi liphela ukwenza ubambiswano lokuphumelela.